How To Succeed In Anything By Giving Free Value

You have to GIVE to GET

Photo by KAL VISUALS on Unsplash

“Never give something for free” is the worst advice you can get from anyone.

You hear this a lot.

But just look around you. Everyone is giving value for free on social media.

You’re watching high-quality content on YouTube for free, reading amazing articles on Medium for free, and so on.

But why they would do that?

I mean, those content creators could charge you for the content they're posting, right?

Yes, they could. But if they did, they won’t be where they’re today.

Did you get the point?

Those content creators or business owners are not doing it 100% free. They provide free high-quality content, but if you want more, you can buy their course or book or use their products.

It’s a win-win business.

You win by getting free content. And they win by earning your trust to buy their products.

When was the last time you bought something from a content creator who never gave you anything for free?

Probably, never.

What I want to say is this: Building an audience should be your top priority if you want to grow your business.

I don’t know what business you’re running, but providing free value online will grow your business in ways you can’t imagine.

If you’re a writer, clients will read your content on Medium or Twitter and reach out to you to work with them.

If you’re running a SaaS business, potential customers will read your content and want to learn more about your startup.

If you have a merch store, your audience will love your content and as a result, will want to buy your merch to support you.

This marketing strategy is more effective in the long run than any paid ads strategy.

It takes time, yes. But it’s worth it.

You don’t have to be an expert to provide value. You already know things and learned lessons that people would love to hear from you.

Share content on Twitter. Tell stories on Medium. Answer questions on Quora. Share videos on YouTube.

Be helpful to people and they will give you back.

If you want more content like this, you can follow me on Twitter.